Naming the Top Three 2017 Resort Trends – Be Ready for Surprises
This year has to count as a transitional year in US hospitality. We can now see the end of the boom and that’s not to say bad times are ahead but that guaranteed good times look to be coming to an end. What that means is that those who succeed will have to work harder – and smarter – to claim their wins. Authenticity, commitment, passion and hard, focused work will be drivers of 2017 success. And the fast track to those successes is knowing what is going to be hot before everybody has gotten the memo. Here are the three mega trends I believe will be transformative to many resorts in the year ahead.