Spa RIP: Is It Time to Shut Yours?
The numbers from the American Hotel and Lodging Association are sobering. Many of us in the resort and hotel spa sector have come to think we are in an endless cycle of growth. The reality is starkly different and uglier. AHLA reports that today just 5% of hotels have on-site spas that include dedicated treatment rooms. That is down from 17% in 2012.