Background Image

Author Archives : Babs Harrison

Home  /  Author : Babs Harrison

Resort and hotel marketers often seem stuck in a void of same-same language where so many use the identical hollow phrases just because they saw it on [insert name of a competitor] website or in an email blast. Stop. You are driving guests away with the very language you use….

The future is now. A new report from the World Health Organization quantifies how bad our global lack of exercise is. WHO researchers, in describing their findings, decried “a pandemic of physical inactivity.” Source: The Next Huge Marketing Opportunity for Resorts | By Babs S. Harrison

It is tiresome, all the expert advice on the how-to of winning more direct hotel bookings. The simpler path is to embrace the OTAs and let them guide us to victory. Confused? Read on because what you will discover here is why it’s a fool’s errand to obsessively seek to…

A recent report called “The New Rules of Luxury Living” – created by Luxury Portfolio International with YouGov – is filled with exciting news for independents. The basic message: this is the best of times for independents that are masters of storytelling. Source: The Best of Times for Independents Who…

Answer just one question and your answer tells us if you are in the 20th or the 21st century. This assumes you are in management at an independent boutique hotel. Here’s the question: Do you sell guests on booking? Or do other guests? If you think you do the selling…

Call this a tale of two numbers. More than two in three adults in the US are obese or overweight. Gym, club, fitness center membership in the US now tops 50 million. Put the numbers together and what we see is the early stage of what I believe will be…

The new Airbnb TV ads should strike terror in your heart, especially if you manage or own a resort. That is where I see the main – and growing – threat from sharing economy accommodations players such as Homeaway and Airbnb. And my advice to hoteliers is blunt: start now…

The more I work in hotel marketing, the more convinced I am that good marketing starts with a single sentence – and without that, marketing usually collapses into a heap of confusion. Short is magic in marketing today. Especially because attention spans – in a world increasingly ruled by mobile…

Many hotel restaurants are mediocrities. But lately the big news is how many truly outstanding hotel restaurants there are. That potential is tantalizing and just four steps will bring you that much closer to the winner’s circle. Of course there was a time when an excellent hotel restaurant was a…

Be honest: the 900 pound gorilla in hotel booking has become TripAdvisor. In some hotels – not all – Yelp also plays an important role in the success (or lack) of f&b.And then there are the comments on Facebook and Twitter, the images posted to Instagram and Pinterest. All help…