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Author Archives : Babs Harrison

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It is tiresome, all the expert advice on the how-to of winning more direct hotel bookings. The simpler path is to embrace the OTAs and let them guide us to victory. Confused? Read on because what you will discover here is why it’s a fool’s errand to obsessively seek to…

A recent report called “The New Rules of Luxury Living” – created by Luxury Portfolio International with YouGov – is filled with exciting news for independents. The basic message: this is the best of times for independents that are masters of storytelling. Source: The Best of Times for Independents Who…

Answer just one question and your answer tells us if you are in the 20th or the 21st century. This assumes you are in management at an independent boutique hotel. Here’s the question: Do you sell guests on booking? Or do other guests? If you think you do the selling…

Call this a tale of two numbers. More than two in three adults in the US are obese or overweight. Gym, club, fitness center membership in the US now tops 50 million. Put the numbers together and what we see is the early stage of what I believe will be…

The more I work in hotel marketing, the more convinced I am that good marketing starts with a single sentence – and without that, marketing usually collapses into a heap of confusion. Short is magic in marketing today. Especially because attention spans – in a world increasingly ruled by mobile…

Be honest: the 900 pound gorilla in hotel booking has become TripAdvisor. In some hotels – not all – Yelp also plays an important role in the success (or lack) of f&b.And then there are the comments on Facebook and Twitter, the images posted to Instagram and Pinterest. All help…

Maybe the headline for this column should be: Why Your Custom Content Initiative Is Failing. Many are. Probably most. And now hotel marketers are scratching their heads in puzzlement, mainly because they have heard – including right here – that custom content is the prime push in marketing and selling…

It’s a touchy question in luxury hotel circles: Is it right to ask guests to post reviews to TripAdvisor? The answer – emphatically – is yes. But it’s the how to ask that matters. As for why posting is crucial, there is no doubt – none – that today the…

I hear it often: media relations are so 1990. it’s all about social media today for hotel/resort promotion. That could not be more wrong. Of course in a large way, it is half right. A property neglects social media at its own – real – peril. Facebook, Instagram, even Pinterest…

There is an obvious – even straightforward – way to up a hotel’s direct bookings. But the paradox is that, even once you learn it, odds are you won’t do it. At least not successfully. Source: A Fast Way to Boost Direct Bookings – And Why You Won’t Do It…