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Source: Five Questions to Ask Your Next PR Agency | By Babs Harrison – Hospitality Net

Source: Should Hotels Embrace Influencers to Help Spread Their Word? | By Babs S. Harrison – Hospitality Net

Source: How to Count Hotel PR Successes | By Babs S. Harrison – Hospitality Net

Source: Hospitality Net, The Seismic Shock That Is Revolutionizing Resort Marketing | By Babs Harrison – Hospitality Net

Source: Hospitality Net, How to Hire the Right PR Agency in Five Easy Steps 

Expert opinion is coming together: many now point to mid-2017 as the end of the current boom cycle in the hotel and resort business and, no, few experts anticipate anything like a crash or the mayhem of the recent Great Recession. But the good times, and the forever upwards urge…

Resort and hotel marketers often seem stuck in a void of same-same language where so many use the identical hollow phrases just because they saw it on [insert name of a competitor] website or in an email blast. Stop. You are driving guests away with the very language you use….

It is tiresome, all the expert advice on the how-to of winning more direct hotel bookings. The simpler path is to embrace the OTAs and let them guide us to victory. Confused? Read on because what you will discover here is why it’s a fool’s errand to obsessively seek to…

A recent report called “The New Rules of Luxury Living” – created by Luxury Portfolio International with YouGov – is filled with exciting news for independents. The basic message: this is the best of times for independents that are masters of storytelling. Source: The Best of Times for Independents Who…

Answer just one question and your answer tells us if you are in the 20th or the 21st century. This assumes you are in management at an independent boutique hotel. Here’s the question: Do you sell guests on booking? Or do other guests? If you think you do the selling…