As seen in the press

The revolution continues. The driving forces in hotel and resort marketing continue to morph, as the search for a winning formula drives innovation, experimentation, and change. Right now three big arenas loom as the most exciting – and impactful – especially for hotel marketers at the higher price points. Source:…

The numbers from the American Hotel and Lodging Association are sobering. Many of us in the resort and hotel spa sector have come to think we are in an endless cycle of growth. The reality is starkly different and uglier. AHLA reports that today just 5% of hotels have on-site…

This year has to count as a transitional year in US hospitality. We can now see the end of the boom and that’s not to say bad times are ahead but that guaranteed good times look to be coming to an end. What that means is that those who succeed…

Expert opinion is coming together: many now point to mid-2017 as the end of the current boom cycle in the hotel and resort business and, no, few experts anticipate anything like a crash or the mayhem of the recent Great Recession. But the good times, and the forever upwards urge…

The revolution has started and it is killing off the old SEO strategies that used to shape hotel marketing. If you want to survive, it’s time to learn new skills. There are paths to prosperity ahead – especially for DOSMs at independents and in small groups – but finding the…

Resort and hotel marketers often seem stuck in a void of same-same language where so many use the identical hollow phrases just because they saw it on [insert name of a competitor] website or in an email blast. Stop. You are driving guests away with the very language you use….

The future is now. A new report from the World Health Organization quantifies how bad our global lack of exercise is. WHO researchers, in describing their findings, decried “a pandemic of physical inactivity.” Source: The Next Huge Marketing Opportunity for Resorts | By Babs S. Harrison

It is tiresome, all the expert advice on the how-to of winning more direct hotel bookings. The simpler path is to embrace the OTAs and let them guide us to victory. Confused? Read on because what you will discover here is why it’s a fool’s errand to obsessively seek to…

A recent report called “The New Rules of Luxury Living” – created by Luxury Portfolio International with YouGov – is filled with exciting news for independents. The basic message: this is the best of times for independents that are masters of storytelling. Source: The Best of Times for Independents Who…

Answer just one question and your answer tells us if you are in the 20th or the 21st century. This assumes you are in management at an independent boutique hotel. Here’s the question: Do you sell guests on booking? Or do other guests? If you think you do the selling…