As seen in the press

Source: Five Questions to Ask Your Next PR Agency | By Babs Harrison – Hospitality Net

Source: Should Hotels Embrace Influencers to Help Spread Their Word? | By Babs S. Harrison – Hospitality Net

Source: How to Count Hotel PR Successes | By Babs S. Harrison – Hospitality Net

Source: Hospitality Net, The Seismic Shock That Is Revolutionizing Resort Marketing | By Babs Harrison – Hospitality Net

Source: Hospitality Net, How to Hire the Right PR Agency in Five Easy Steps 

The revolution continues. The driving forces in hotel and resort marketing continue to morph, as the search for a winning formula drives innovation, experimentation, and change. Right now three big arenas loom as the most exciting – and impactful – especially for hotel marketers at the higher price points. Source:…

The numbers from the American Hotel and Lodging Association are sobering. Many of us in the resort and hotel spa sector have come to think we are in an endless cycle of growth. The reality is starkly different and uglier. AHLA reports that today just 5% of hotels have on-site…

This year has to count as a transitional year in US hospitality. We can now see the end of the boom and that’s not to say bad times are ahead but that guaranteed good times look to be coming to an end. What that means is that those who succeed…

Expert opinion is coming together: many now point to mid-2017 as the end of the current boom cycle in the hotel and resort business and, no, few experts anticipate anything like a crash or the mayhem of the recent Great Recession. But the good times, and the forever upwards urge…

The revolution has started and it is killing off the old SEO strategies that used to shape hotel marketing. If you want to survive, it’s time to learn new skills. There are paths to prosperity ahead – especially for DOSMs at independents and in small groups – but finding the…