The revolution continues. The driving forces in hotel and resort marketing continue to morph, as the search for a winning formula drives innovation, experimentation, and change. Right now three big arenas loom as the most exciting – and impactful – especially for hotel marketers at the higher price points. Source:…

Resort and hotel marketers often seem stuck in a void of same-same language where so many use the identical hollow phrases just because they saw it on [insert name of a competitor] website or in an email blast. Stop. You are driving guests away with the very language you use….

A recent report called “The New Rules of Luxury Living” – created by Luxury Portfolio International with YouGov – is filled with exciting news for independents. The basic message: this is the best of times for independents that are masters of storytelling. Source: The Best of Times for Independents Who…

The more I work in hotel marketing, the more convinced I am that good marketing starts with a single sentence – and without that, marketing usually collapses into a heap of confusion. Short is magic in marketing today. Especially because attention spans – in a world increasingly ruled by mobile…

Maybe the headline for this column should be: Why Your Custom Content Initiative Is Failing. Many are. Probably most. And now hotel marketers are scratching their heads in puzzlement, mainly because they have heard – including right here – that custom content is the prime push in marketing and selling…