Source: Should Hotels Embrace Influencers to Help Spread Their Word? | By Babs S. Harrison – Hospitality Net

Resort and hotel marketers often seem stuck in a void of same-same language where so many use the identical hollow phrases just because they saw it on [insert name of a competitor] website or in an email blast. Stop. You are driving guests away with the very language you use….

The more I work in hotel marketing, the more convinced I am that good marketing starts with a single sentence – and without that, marketing usually collapses into a heap of confusion. Short is magic in marketing today. Especially because attention spans – in a world increasingly ruled by mobile…

I hear it often: media relations are so 1990. it’s all about social media today for hotel/resort promotion. That could not be more wrong. Of course in a large way, it is half right. A property neglects social media at its own – real – peril. Facebook, Instagram, even Pinterest…

There is an obvious – even straightforward – way to up a hotel’s direct bookings. But the paradox is that, even once you learn it, odds are you won’t do it. At least not successfully. Source: A Fast Way to Boost Direct Bookings – And Why You Won’t Do It…

Source: Hospitality Net – Why You Need a Video Marketing Strategy – Now! | by Babs S. Harrison

Digital marketing is exactly what a hotelier – especially an independent – needs to succeed today. So why do so many digital marketing campaigns sputter, and I have seen some do exactly that. Source: Creating Digital Marketing Magic – and Why It Often Fails for Hotels | By Babs S….

Nothing matters as much to a hotel or resort than its website. Not TripAdvisor, powerful as it is. Not the big OTAs. Not travel agents. The website is where the prospective guest forms his/her opinions about the property. It’s where they make decisions about where to book. Which raises the…

Just about everybody in the forefront of hotel/resort/spa marketing and public relations now agrees: a winning strategy today is an engaging custom content platform. Just one problem: confusion and downright ignorance swirl around the idea of custom content in many hospitality circles. Keep reading to learn all you want to…

Everybody wants more mobile room bookings. That is plain fact. A number that is thrown out is that the mobile travel spend is jumping 40% year on year – and bet on that trend to continue. But the other plain fact is that hoteliers are badly fumbling this ball. Jumio,…