Source: Hospitality Net, How to Hire the Right PR Agency in Five Easy Steps 

It’s the season: Hotel sales and marketing and public relations staff are busily cranking out thick documents that purport to be road maps for activities in 2016. Just one problem: too often these documents go unread by anybody, and serve absolutely no useful strategic planning purpose. Source: Solving Your Seasonal…

We have all been there. The GM – or maybe higher up – directs us to push a particular initiative and so we rush in, deploy our proven action plan, and we wind up with…bupkis. A total failure. How did this happen? And just as importantly, could we have prevented…

Hotel marketing is in dramatic flux. That is fact. What was true 20 years ago today has no relevance. It’s a brave new world, to go Aldous Huxley on you (but he stole it from Shakespeare) – and so you see how what you believe to be so just may…

Here is fact: this is the best of times for independent hotels and small groups. You are on the same level as the big chains – with their enormous marketing and advertising budgets. That is because, in the touchpoints that really matter, you have the same access. I am talking…

To thine own self be true. In those six words is all you need to know about successfully marketing a hotel or resort.What’s the catch? You are right, there is one and it is gigantic. You absolutely need to know precisely who you are and that ought to be expressible…

By now just about every hotelier has awakened to the news that the sharing economy – namely Airbnb, with HomeAway also on the march – has taken a big bite out of certain kinds of business accommodation bookings. More employers are opening their systems to permit expensed Airbnb bookings (Uber…