Source: Should Hotels Embrace Influencers to Help Spread Their Word? | By Babs S. Harrison – Hospitality Net

The revolution continues. The driving forces in hotel and resort marketing continue to morph, as the search for a winning formula drives innovation, experimentation, and change. Right now three big arenas loom as the most exciting – and impactful – especially for hotel marketers at the higher price points. Source:…

I hear it often: media relations are so 1990. it’s all about social media today for hotel/resort promotion. That could not be more wrong. Of course in a large way, it is half right. A property neglects social media at its own – real – peril. Facebook, Instagram, even Pinterest…

There is an obvious – even straightforward – way to up a hotel’s direct bookings. But the paradox is that, even once you learn it, odds are you won’t do it. At least not successfully. Source: A Fast Way to Boost Direct Bookings – And Why You Won’t Do It…

A common problem with social media streams of resorts is this: multiple posters write in their own voices. Problem two: often those voices are snarky, or old school sales, or anything that does not really serve this property right now. Stop right here and ask yourself: Who are we? How…

Source: Hospitality Net – Why You Need a Video Marketing Strategy – Now! | by Babs S. Harrison

It is past time for a blunt awakening: resort and hotel public relations plans need to better reflect the mobile, social, fast-moving world we now live in – and get the better, richer results they should be producing. Source: Reinventing Resort/Hotel PR for the 21st Century | By Babs S….

It’s no secret: hotel marketing is hip deep in a swirling, cataclysmic revolution, where what worked no longer does and there is no rule book for what might work in 2015. That’s left many hotel marketers flailing about in rising waters. Are you one of them? Worse: are you in…